Celebrate 95th Anniversary, Frisian Flag Indonesia Holds '95 Messages for the Future 'Campaign

Business Action, Jakarta - Tuesday (1/8/2017), Frisian Flag celebrated 95 years of existence in Indonesia. The time is not a moment for the gait of a corporation.

For 95 years, Frisian Flag has become part of the life and growth of Indonesian families.

Frisian Flag also notes that a strong family, physically and mentally healthy, in it also holds the message of family wisdom filled with good values and passed down from generation to generation.

To celebrate 95 years of being a part of Indonesian family, Frisian Flag Indonesia held the '95 Message for the Future 'campaign.

Responding to the importance of good values in the family, the sociologist Prof. Dr. Paulus Wirutomo MSc said, "Family is the first place for a person to learn about life as a good citizen. In it, we learn about the values of life, norms, attitudes and behavior. "

Prof Paulus added, "What is instilled in the family will be an important life handling for a person in behaving in society. That is why, the family becomes an important element in preparing a strong generation, physically and mentally healthy, in order to contribute positively to the nation and state. "

He described that the message of life in the family would be confronted with other influences in the development of the age.

"The conditions of society change from time to time and the challenges of life in each era can be different. Thus, the message of family wisdom will be tested over time, "the professor of Sociology at the University gave his inspiration.

He continued, "Generally, the message of family wisdom, because it contains the basic values of goodness, will always be an important consideration in facing the various challenges in life that each family generation is facing as a lifeline."

One message of family wisdom that is often taught is about maintaining physical health. Prof. Paul says, "The message of wisdom is a good message because people's physical health plays a role in nation building."

"Generally, a strong and developed nation is supported by the condition of society with good physical health. Mens there in corpore sano (in a healthy body there is a healthy soul). So they can work and work optimally. Thus, the message of family wisdom to maintain physical health plays a role to form a strong family and lead to a strong nation, "he added.

Former Olympic gold medalist badminton athlete 1992, the couple Alan Budikusuma and Susi Susanti convey, "Family is very important in our life both. The family is our main support for achieving sports in badminton. "

"Not only convinced us that the achievements can be achieved with hard work, the parents are also special figures who educate us that success should be achieved through discipline, managing the training schedule well and ensuring we consume balanced nutrition, as well as other positive habits such as drinking milk , "Said Susi Susanti.

Alan Budikusuma adds, "Now, the same message of wisdom I pass on to our children and the children we train, that being champion must be prepared from now on, it takes hard work, never give up, and focuses on maintaining good health to contribute Best for the nation and the country in the future. "

The importance of family wisdom messages is also affirmed by Frisian Flag Indonesia Marketing Director, Felicia Julian.

Felicia said, "Frisian Flag has been with Indonesian family for 95 years. We are very fortunate to be part of the great generations of Indonesian families. "

"Through this 95 year momentum, we want to invite Indonesian families to share the message of family wisdom and pass it on to the next generation by uploading it at www.frisianflag.com," he explained.

The selected message will be displayed on Frisian Flag Indonesia special packaging for '95 Year '.

In addition, Frisian Flag also prepared 95 tour packages for 95 selected families who participated in the store promotion program.

More information can be followed in '95 Messages for the Future 'activity on Facebook and Instagram Frisian Flag Indonesia.

During this time, the family always and will continue to be the focus of attention Frisian Flag Indonesia. "As a producer of dairy products, Frisian Flag continues to meet the nutritional needs of the family through various product innovations that have been and will continue to do," said Felicia.

In order for more and more Indonesian family members to enjoy the benefits of milk, Frisian Flag comes with a complete dairy product format ranging from powder, liquid and sweetened condensed to help meet the nutritional needs of each family member, both young and old, with a delicious milk flavor and affordable prices.

"We want to continue to be a part of growth and build a healthy family by participating in promoting an active healthy lifestyle through various Frisian Flag Indonesia programs to continue to be a part of Indonesia's development," hopes Felicia.

PT Frisian Flag Indonesia (FFI) is a company producing specialty milk for children and families in Indonesia under the brand Frisian Flag, also known as Milk Flag.

Frisian Flag has been part of the growth of Indonesian families since 1922. For 95 years in Indonesia, Frisian Flag has always maintained its commitment to continue to contribute to helping Indonesian children achieve their highest potential through nutrient-rich products.

As part of FrieslandCampina, the world's largest dairy farming cooperative headquartered in the Netherlands, Frisian Flag Indonesia (FFI) refers to a global experience and long-term partnership with local dairy farmers to deliver the best sources of nutrition in milk.

FFI operates production facilities at Pasar Rebo and Ciracas, East Jakarta, with various product portfolios such as liquid milk, milk powder and sweetened condensed milk under the brand Frisian Flag, Friso and Omela.

FrieslandCampina daily provides nutritious food to millions of consumers worldwide.

With an annual income of 11 billion Euros, Friesland Campina is one of the world's largest dairy producers, supplying both consumer and professional products, as well as materials and semi-cooked products for baby and toddler nutrition producers, the food industry and the pharmaceutical sector throughout world.

FrieslandCampina has branch offices in 33 countries with 114 production facilities and has nearly 21,927 employees. Its products are available in more than 100 countries.

The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A. The 13,300 dairy farmers in the Netherlands, Germany and Belgium make it one of the largest dairies in the world.