With Bekraf, Facebook and SiCepat, Lazada Education E-Commerce to SMEs

Business Action, Jakarta - Lazada, the # 1 online shopping destination in Indonesia and Southeast Asia launched the #UpgradeUKM roadshow program.

This program is part of the #KamuJugaBisa initiative released several months ago to facilitate the development of local SMEs potential in various regions of Indonesia. The inauguration was held at XXI Lounge, Plasa Senayan, Jakarta, Wednesday (8/8/2017) morning.

In line with the mandate of the President of Indonesia, Joko Widodo, about the importance of increasing the number of new economic centers in Indonesia, Lazada together with Facebook and SiCepat Express will visit and educate SMEs in 11 cities in Indonesia.

In each city will be held seminars and educational forums to entrepreneurs, including local traders and SMEs about the e-commerce industry and the digital ecosystem and its potentials to be achieved in the future.

Florian Holm, Co-CEO of Lazada Indonesia, said, "Not only in big cities, Lazada will continue to seek, facilitate and help merchants and SMEs in various corners of the country in business development."

Florian added, "We want to support the government in creating more digital points of the new economy across Indonesia through this SME Upgrade mission."

"Moreover, Lazada currently runs free postage (ongkir) so that sellers in various regions can reach buyers everywhere without having to worry about shipping costs," Florian stressed.

As a form of seriousness Lazada supports SMEs, roadshow #UpgradeUKM starting August 2017 will reach 11 potential cities across Indonesia and greet the local entrepreneurs and SMEs.

"So we can directly educate, know the challenges they face and provide solutions in developing their business," said Florian.

In addition to Florian Holm, the press conference was attended by Ricky Pesik, Deputy Head of Indonesia Creative Economy Agency (Bekraf), Joshua Puji Mulia Simandjuntak, Bekraf Marketing Deputy, Wiwin Dewi Herawati, Head of Sales & Marketing Si Rapid Express, and artist Shandy Aulia as fashion designer , Influencers & entrepreneurs.

Bekraf has a similar mission to Lazada in supporting creative UKMs in Indonesia. Bekraf has three main focuses. Namely the coaching skills and business skills, help provide platforms selling, and encourage the image and marketing of products.

It is expected that through the #UpgradeUKM roadshow, more creative SMEs will be helped and encouraged to upgrade their business, even to the global level.

According to Ricky Pesik, Deputy Head of Bekraf, his side always supports and welcomes private sector initiatives to embrace and help SMEs in various regions in Indonesia to be more advanced, able to improve competitiveness and expand its business even more.

"I hope the SMEs in various regions, especially creative SMEs, can take advantage of the opportunities presented through this program # UPPERUKM well. So it can be more successful business, proud to be entrepreneurs and contribute in regional and national economic development, "hope Ricky.

During the #UpgradeUKM roadshow, participants will have the opportunity to learn more about how to use the online marketplace for their business. Also get the success tips directly from a number of experienced seller and successfully expand his business in Lazada.

This Roadshow aims to help entrepreneurs and SMEs to develop and advance their business to a higher level. Especially for those who previously only sell offline is expected to reach more consumers by selling online.

For those who initially have small businesses can increase the capacity of the business to be medium or greater.

And not closed the possibility for the original business only includes local consumers, one day will penetrate the global market with Lazada.

"Our target now is to help local traders or SMEs from all sectors of industry across Indonesia to move forward together. The objective of the President of Indonesia, Joko Widodo in this case to increase economic growth, "said Florian Holm.

Florian said, since some time ago Lazada provide free shipping facility (ongkir) to the customers. The goal, so that the more the spirit of the community continues to shop online, especially in the platform Lazada.

This is done because it is supported by three warehouses Lazada located in Jakarta, Surabaya and Medan. So, Lazada's team can do their own packing of goods ordered by consumers and send them in cooperation with the expedition SiCepat Express.

Until when is the free postage shopping at Lazada? "Until it will be free with the weight of goods maximum of 7 kilograms and spending at least Rp 50 thousand," said Florian.

He is optimistic that the free postage marketing strategy will boost sales of SMEs joined in Lazada around 30 thousand SMEs from various business sectors, such as garment, fashion, furniture, merchandise, food & beverage, and others.

Lazada is the number one online shopping and selling destination in Southeast Asia. Among others are in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Through a marketplace platform powered by a variety of unique marketing services, data services and other customized services, Lazada has helped more than 80,000 local and international sellers, as well as 2,500 brands to serve 560 million consumers in Southeast Asia.

Lazada brings the best service experience through its extensive network of logistics partners and through Lazada's first and last mile delivery service.

Lazada Indonesia has been awarded Platinum Award as the best e-Commerce of Indonesian consumer choice for Business to Customer (B2C) category from idEA in 2016.

Lazada also won the Wow Brand award as the best Brand for e-commerce from Marketeers in early 2017.